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How to Make Your Customers Love You (at the Holidays and Always!)
As a marketer, I’m always on the lookout for brands whose online presence makes me smile. Great brands create an emotional connection with their audience. The best brands make their customers LOVE...
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How to Write a White Paper Like a Journalist, Part 1: Gather Great Information
This week, we published a new white paper, How to Write a White Paper Like a Journalist. Let’s walk through the first steps in writing a white paper like a pro: gathering great information. 1....
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How to Write a White Paper Like a Journalist, Part 2: Take Your Content from...
Have you read our new (awesomely meta) white paper, How to Write a White Paper Like a Journalist? Last week, we hashed out the first steps of writing a white paper like a pro: gathering great...
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Google Reader Alternatives: Life After the Death of the Popular RSS Reader
Google Reader, one of my go-to online tools (I love it so much, I included it in my Reputation Capital bio) will go dark on July 1. Techcrunch tells me I should be happy. Who uses RSS feeds anyway?...
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B2B Branding through Unexpected Details
B2B branding opportunities come in many obvious formats: social media profiles, “About Us” sections and company blogs, to name a few — but brands also have the chance to create unique, B2B branding...
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Content Marketing News Roundup: Visual Content Edition
In the content marketing world, it’s no secret that images, infographics, and all sorts of visual content are key drivers of engagement. We know that Facebook posts with images have higher click rates...
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2 Tips to Help Attract More Traffic to Your Blog
B2B marketers and small business owners have one common online goal: to attract more traffic to their websites. More (qualified) traffic drives leads, conversations, and, if everything works as it...
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2 More Tips to Help Attract More Traffic to Your Blog
Last week we shared two tips to help B2B marketers attract more traffic to their blogs: understand SEO basics and make your content easy to share. The advice came from digital marketing experts who we...
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Catherine Conlan Talks News Writing and Content Marketing
Catherine Conlan is the newest member of the Reputation Capital team. She is joining us today as a writer and editor. Catherine brings more than 20 years of experience in writing and editing at daily...
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How to Repurpose Content So It Doesn’t Feel Like Leftovers
At our How to Drive More Traffic webinar last week, a panel of online marketing pros shared a lot of great tips, including some on how to repurpose content you create in a way that saves you time and...
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Content Delivery: How to Provide Value at Every Turn
During our How to Drive More Traffic webinar last week, one of our panelists got me thinking about delivering value. Ian Greenleigh is a marketer who specializes in social strategy at Bazaarvoice and...
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Introducing our Summer Content Marketing Intern, Taylor Dupuy
Taylor Dupuy joined the Reputation Capital team last week as our summer content marketing intern. Taylor will be helping the Rep Cap team research, write, and promote high-quality content for our...
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Mike Redaelli on Creative Content Design
We’re excited to welcome Mike Redaelli as the newest member of the Reputation Capital team. Mike joins us today as our creative director. He brings extensive experience working in visual communication,...
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Content Marketing Brainstorm: 5 B2B Blog Topic Ideas
Writing and maintaining a business blog can be hard work, especially when you’ve been covering the same topic or industry for a long time. One way to stave off the dreaded blinking cursor and empty...
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HubSpot Certification: 6 Valuable Inbound Marketing Takeaways
This week, I’m in Boston at #INBOUND13, a conference organized by inbound marketing software favorite HubSpot. Monday, I attended HubSpot Academy, a jam-packed refresher course on all things inbound...
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How to Create Interesting Content in a “Boring” Industry
This week, I’m at #INBOUND13, an inbound marketing conference sponsored by software company HubSpot. Watch this blog for recaps of the sessions and workshops that I found most valuable. Dan Moyle is an...
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Hitting Send and Other Email Marketing Mistakes to Avoid
Tom Monaghan manages all things email marketing at HubSpot. Before working at HubSpot, he ran a startup where he organically grew his email list from 1 person (his mom) to 77,000 people. But he...
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How to Use Content Marketing to Increase Event Registration
Hosting an in-person event — for your members, customers, or prospects — inevitably requires a lot of work, man hours, and planning. Events and content marketing are a natural pair, since content...
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How to Delight Your Customers
This is a series of posts recapping the best inbound marketing sessions I attended at this year’s #INBOUND13 conference. Read all of the posts in this series. The first lesson in Delighting Customers...
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Conference Content Marketing: How Event Exhibitors and Sponsors Can Get in...
Trade shows and industry conferences are big opportunities to generate interesting, quality content that organizers can promote well beyond the week of the event. But conference content creation isn’t...
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